Marketers, operators, fellow Sleuths. Here are the ads on the docket today:

• Nobody’s Perfect

• Happy Father’s Day

• Banned

Let’s get to it:

Turn failure into success

The Pratfall Effect:

People who admit small flaws are more relatable.

“Nobody’s perfect.”

Porsche, 1983

Play the moment

You only get one chance on a holiday. Don’t ignore it. Make the most of it.

“Happy Father’s Day”

McDonald’s, 2021

Lean into controversy

In 1985, the NBA banned Air Jordans.

MJ kept playing in them, Nike paid the fines, and they turned the controversy into brilliant marketing.

“Banned.”

Nike, 1985

What else we’re sleuthin’ around

• Amazon’s 7 tips for business writing (link)

• The story of the Citi logo (link)

• POV vs SEO focused content (link)